Kevin Dwyer is a pragmatic change management advisor and founder of Change Factory. He comes from an old school that experienced and led change first and learnt the theory later.

Kevin’s interest in sales is in developing the reinforcing loops that influences more customers to move through their buying process with the selling organisation.

Kevin grew up in a poor small farming community in Central Queensland, Australia. The pragmatic necessities of doing what has to be done in that environment are part of his personality and approach to business today.

Kevin spent twenty three years working for Shell moving from city to city and country to country, travelling across the globe and back, developing a burgeoning respect for different country cultures, business cultures and food! Every role after the first two years in Shell was a change role, hence the passion for change.

Kevin has since managed small companies as CEO, founding Change Factory in 2004.

Change Factory’s mission is to help organisations that do not like their business outcomes get better business outcomes through changing people's behaviour.

The results speak for themselves; increased profit, reduced employee turnover and higher customer satisfaction.

Kevin’s view of what is generally missing in sales development can be summed up by the phrase “Training is not enough”.