Monday, 21 May 2012

Featured Article

Why Don't Your Prospects Want to Talk to You?
Why Don't Your Prospects Want to Talk to You?

We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.

To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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Andrea Nierenberg,

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The Wall Street Journal called Andrea Nierenberg a “networking success story.” She is a master at helping companies build their businesses by improving employee and client relationships. Andrea’s training methods all focus on one principle: take care of your business relationships, and your company will prosper.

With a 25-year sales and marketing background, Andrea heads The Nierenberg Group, a business consulting firm based in New York. Her company works with the world’s leading businesses, such as Citigroup,Time Inc.,TIAA-CREF, Food Network, Lehman Brothers, Omnicom, Coach, Tiffany and Douglas Elliman Real Estate.

Andrea speaks in cross-cultural settings around the globe at internationally-known companies and conferences. Her travels have taken her to 25 countries in Asia, Europe, Africa, India and the Middle East, and to such business hubs as Hong Kong, Tokyo, Paris, London, Stockholm, Frankfort, and Tel Aviv.

Andrea’s book, Nonstop Networking: How To Improve Your Life, Luck and Career, is used by companies as a business development “textbook” and is a top seller at Amazon.com. Her second book, Million Dollar Networking: The Sure Way to Find, Grow and Keep Your Business, has become a “textbook” for her corporate training clients. It has received media coverage across the country and around the world, including Smart Money Magazine, The Toronto Sun, and BBC Radio (London).

Andrea was honored by Office Depot and the National Association for Female Executives as Business Woman of the Year. She also received a Silver Apple Award from the Direct Marketing Association of New York for her long-time service.

Prior to establishing The Nierenberg Group, Andrea was publisher and sales director of Target Marketing Magazine, and was a Dale Carnegie instructor for 14 years. She has taught her business development courses to undergraduate and MBA students at the nation’s top educational institutions, including the University of Chicago, Washington University, and New York University. She is also active in numerous professional associations, including the Executive Association of New York, Financial Women’s Association, the Rotary Club, Advertising Women of New York, and UJA Federation.

A native of Illinois and a long-time resident of New York City, Andrea graduated from Washington University in St. Louis with a degree in Business and Psychology.


Random articles by Andrea Nierenberg

How to Make Trade Shows TerrificAndrea Nierenberg
What do trade shows mean to you? Are they a...
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The Art of NetworkingThe Art of NetworkingAndrea Nierenberg
Although we know that the goal of networking is to...
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The Mirror of Your MindAndrea Nierenberg
Before we go to work, we usually take a good...
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Build Your Business Through Smart NetworkingAndrea Nierenberg
Many of us still have a negative perception when we...
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