Monday, 21 May 2012

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Why Don't Your Prospects Want to Talk to You?
Why Don't Your Prospects Want to Talk to You?

We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.

To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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Linda Musgrove,

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Linda Musgrove is President of the Miami based Trade Show Training & Consulting firm, TradeShow Teacher, catering to businesses Nationwide. She has taught many companies, over the years, how to improve their Trade Show Results through Educational "Trade Show Training" Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment. Musgrove also authored "The Complete Idiots Guide to Trade Shows".

The TradeShow Teacher has spoken at many Trade Shows, covering a wide variety of industries; offering sessions consisting of Booth Staff Training, How to Obtain Qualified Leads, How to Follow Up with Leads to Increase Post Show Sales and Post Show Reporting Strategies to Measure ROI & Enable Exhibit Program Growth and MORE! She has been a speaker at the Exhibitor Show, Exhibitor Fast Track Sessions, TS2 and EDPA (Exhibit Designers & Producers Association). She is also on the Faculty of a South Florida Business School, teaching a Marketing Course and writes a column for Exhibit City News.


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