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Featured Article
Why Don't Your Prospects Want to Talk to You?
We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.
To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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As a world-renowned consultant and expert in services marketing and rainmaking, Mike Schultz focuses on strategy for service and technology businesses in the areas of branding, marketing, lead generation, and sales performance. Along with his client practice and management responsibilities, Mike is the Publisher of RainToday.com (www.raintoday.com) the premier online source for insight, advice, and tools for growing a service business. Mike has led RainToday.com from a startup to the leading online magazine focused on marketing and selling for professional services. Mike is a graduate of Brandeis University in Waltham, MA with a B.A. in American Studies, and holds an M.B.A. from the F.W. Olin Graduate School of Business at Babson College. |
Random articles by Mike Schultz Legacy of the Three Martini LunchMike Schultz Seven Guidelines for Professional Networking
Life Before Blackberry... Thirty-five... Read More >>Clueless, Late and InattentiveMike Schultz How Buyers Describe you as a Seller
Ann, the Prospective Client:... Read More >>The wise old owl lived in an oak; The more... Read More >>Brrrr... I've just been cold calling and boy could I... Read More >> |
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