Monday, 21 May 2012

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Why Don't Your Prospects Want to Talk to You?
Why Don't Your Prospects Want to Talk to You?

We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.

To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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Leslie Buterin,

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Please join Leslie Buterin for a moment in picturing a world of commerce where sales professionals consistently present their quality products and services to high-level decision makers as a regular course of doing business, not a matter of chance. In this imagined world, gatekeepers, voice mail, and lack of confidence are no longer problems and salespersons are never degraded to how-low-can-you-go prices, as though their valuable products and services were commodities doled out to the lowest bidder. The eight out of ten doors that are now closed during cold calls to prospects would instead open with ease. And in the rare instance when you do hear, "If he's interested, we'll call you" you smile, knowing that if you want to you can take control of that prospect with a solid sales strategy and specific tactics that'll transform that "brush off" into a sale and a satisfied client. At Top Dog Consulting they believe such a world is possible and because sales drive a healthy worldwide economy, they have an obligation to make it happen. Leslie Buterin started Top Dog Consulting more than seven years ago in order to share the approach to securing executive-level appointments she discovered during her personal struggle to get into the executive suites and, very literally, to overcome her paralyzing fear of cold calls. Over a two year span of time she invested $140,000 of services and countless hours in exchange for the opportunity to figure out how to put into action the idea of a CEO who wanted to grow his multi-million dollar business to the next level, and make it a billion dollar enterprise. The idea? To change the point of entry of each sales call. The sales team was to shorten the buying cycle, increase the size of sale, and meet with those who had unlimited check signing authority. They were to begin the sales process with top executives. The challenge? Everyone wanted to start at the top. No one knew how to get in. Leslie figured it out. Great concept, solid implementation, and it worked big time. Once Leslie achieved consistency in securing face-to-face time with "Top Dogs", she knew it was her purpose to make certain others had this information, to help empower others to attain extraordinary success in sales, to equip you to present your quality products and services to THE decision makers, one high-level cold call at a time ... without feeling like a weenie, begging for attention! This is her mission at Top Dog Consulting and the principles behind this mission are carried out by Top Dog Consulting's innovative cold calling metrics and regimens. In her Web site you'll find a growing library of resources developed to arm you with proven sales tactics and timeless wisdom--conventional and unconventional--that can bring you to a new level of selling.


Random articles by Leslie Buterin

Cold Callers Don't Let This Stop You ColdLeslie Buterin
Sales people are an unusually intelligent group of professionals. High...
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A newbie to cold calling said that an amazingly successful...
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Get Past The Gatekeeper, Into The Executive SuitesGet Past The Gatekeeper, Into The Executive SuitesLeslie Buterin
Put pencil to paper and list every single sales-stopping objection...
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