With over 20 years in industry, most of it spent in senior sales management positions, sales success is no stranger to Peter Lawless, founder of 3R Sales and Marketing. Peter spent 12 years in multiple senior management positions within IBM. Having run divisions in Software, Services and Finance, his last role was to manage Sales and Marketing on an EMEA wide basis for IBM's CRM Software and Solutions. After leaving IBM, Peter successfully managed the Sales and Marketing Divisions of two Start-up companies, by generating significant revenue in the UK, Europe and Asia.

Hundreds of owners of small and medium businesses have benefited from Peter’s advice and expertise, to grow their companies. Serving as a mentor of Enterprise Ireland and an external examiner for DIT Kevin Street, Peter is also on the boards of a number of other companies With a degree in Mathematics from Trinity College, Peter has also spent 4 years as a computer Science Lecturer. In addition to leading successful International sales teams, he has been in Technical and Marketing Roles as well as obtaining an Accounting Diploma.

Peter is a Fellow and council member of the ICS and the Sales Institute of Ireland, a member of The Marketing Institute of Ireland, the software association, the local chamber of commerce and the Irish Internet Association.