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Bobby McFerrin
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Featured Article
Why Don't Your Prospects Want to Talk to You?
We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.
To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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“Everything has to be sold by someone!” Having been mentored by his father, the late Bill Brooks, Will Brooks knows how true this statement is. He’s seen The Brooks Group grow and prosper by helping companies and individuals in countless industries, the government sector, and even non-profits which use sales principles and techniques to be more effective at achieving their business goals. Will's initial full-time role at The Brooks Group was in a business lead-generation capacity, employing direct-response marketing strategies to develop sales opportunities for senior National Account Managers. As a natural consequence of his marketing involvement, Will began to take on a sales role. As the depth of his expertise grew, so did the realm of his responsibility. Because of his involvement and expertise in the development and execution of The Brooks Group’s strategic business plan, Will now serves as COO, Director of Sales, and also has responsibilities of a National Account Manager, working with a select group of his key accounts. Will has a straightforward, direct approach when working with The Brooks Group’s clients who value a commitment to making the most effective, intelligent investments in sales and sales management hiring, training, and coaching. And, as a “selling sales manager,” Will brings his personal understanding of how challenging and rewarding the sales and sales management role can be to all of his interactions with prospects and clients, especially in today’s demanding environment. While working with his own clients, he continues to encourage The Brooks Group’s sales team to be customer-focused while vigilantly monitoring top-line growth. Will earned his BA in English from Hampden Sydney College in Virginia where he was an officer in the Sigma Nu fraternity and was involved in many campus activities. Although he'd basically grown up working at The Brooks Group, Will officially joined the company full-time after working for several years as a technical recruiter. Will also holds the CPVA, CPBA, and TriMetrix® certifications. In his limited spare time, Will enjoys spending time with his wife, Andrea, and their dogs. Will and Andrea are looking forward to the birth of their first child in April, 2008. On nice days, you may see him riding his Honda sport-touring motorcycle, or taking care of home improvement projects. |
Random articles by Will Brooks Stop Traditional Based Selling & Focus on Consultative Selling NowWill Brooks Today, the sales role has more in common with a... Read More >> |
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