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Featured Article
Why Don't Your Prospects Want to Talk to You?
We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.
To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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Widely regarded as an Integration Expert, Michel Neray has over 25 years of experience as a communications professional, and has been involved in technology and training since 1981 when he conducted workshops on Xerox VisiCalc for senior executives. He has written and developed marketing programs for major corporations including Honda, Volvo, Upjohn, Alias-Wavefront, Nikon, The Royal Bank, The Quaker Oats Company, Marathon Brokerage, Guardian Mutual Funds, Mackenzie Financial and many others. Michel's client list also includes the not-for-profit sector, having worked with NGO's such as World Wildlife Fund, Friends of The Earth and The Abraham Fund. Since creating The Essential Message ® , Michel has helped thousands of consultants, advisors, coaches independent professionals and growing corporations find a better way to differentiate, position and brand themselves. An online pioneer, Mr. Neray was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled “The Great Crossover: Personal Confidence in the Age of the Microchip ”. Michel Neray founded Portfolios.com in 1995, the world’s first online source directory for creative professionals. He published “You Name It, A practical guide to naming products, services, businesses, divisions, domain names, newsletters and just about anything else except babies.” He also wrote "How Many Bananas Do You Have? " and "The Non-Writer's Big Little Helper ." In 2005, "Everything Starts With A Conversation" was selected as the lead chapter in the book, "Sales Gurus Speak Out ". Michel's work has appeared in dozens of publications, and he has spoken at numerous conferences. He has a science undergraduate degree from the University of Waterloo, and an MBA from McGill University. He's married with three children. When not working, Michel can often be found in the dojo training for his third degree Black Belt in Karate, paddling whitewater in the wilds of Northern Ontario, tearing up the backroads on his motorcycle, or pursuing one of his many other obsessions. On occasion, he sleeps. |
Random articles by Michel Neray 3 Big No-No's of Networking That Almost Everybody Makes...Michel Neray Networking puts you in front of several people who you... Read More >>Self-Mutilation, The Imposter Syndrome and Your Essential MessageMichel Neray A vice-principal at a high school in my neighborhood floored... Read More >>How Many Bananas Do You Have?Michel Neray Or, what my bread machine taught me about creating a... Read More >>What's your Essential Message?Michel Neray Picture this. You’re out having a coffee with a friend.... Read More >> |
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