Shannon Smith is a leading image strategist and founder of Première Image International, the foremost provider of personal brand training. Since 1983, Shannon and her team of experts have taken companies and individuals from unnoticed to unforgettable, bringing about transformations that lead straight to success.

With training in medicine, emotional intelligence, cosmetics, fashion retail and modeling, Shannon’s expertise is informed,practical and highly motivating.

As a result, her advanced knowledge of image, presentation, etiquette and protocol is in great demand both in North America and Internationally. Shannon attended Protocol School in Washington and travels extensively in Europe to maintain her expertise in international codes of behavior.

Shannon’s unique style has caught the attention of both local and international media, frequently appearing in newspaper and magazine articles. Prized for her expertise by the film and broadcast industry she has appeared as a guest on acclaimed TV shows such as Venture,The Dini Petty Show, and Morning Television.

Shannon lives near Toronto, Canada, with offices in New York, and combines her energy and creativity with a hunger for learning, which can be seen in her yoga, meditation, swimming and painting.When not at home, you’ll often find her blending her love of travel with a passion for the ocean. Shannon is also the author of the recently published PowerManners: How to Use Your Personal Skills for Business and Social Success.