massmedia

How to use offline marketing to support your online brand

With more and more companies building digital brands and trading via the internet, it can be easy to forget how effective offline marketing can be – especially when used in conjunction with online strategies. A well-rounded, multi-faceted approach can improve your reputation and increase turnover, so here’s how to combine these two very effective marketing methods. Make the most of tried and tested methods It’s no secret that we live in a digital era, but tried and tested marketing Read more [...]
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Do You Have These 6 Essential Entrepreneur Traits?

It is certainly true that not just anyone can be a successful entrepreneur. The success stories are full of tales of unlikely people who have gone on to achieve great wealth. But, when you dig deeply enough, you will find that they all possess certain traits that helped them reach that level of success. For people who don't possess these traits, the going will be much harder. In some cases, they will never be successful. So, do you possess these critical traits? Independence “Without independence, Read more [...]
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How Pay Per Click Will Get Traffic to Your Site

The practice of pay per click (PPC) is a hugely effective internet marketing method. Essentially, it enables you, as the website owner, to make sure your site is found by search engines and, thereby, by your customers. However, you need to know what you’re doing. This is why it is recommended to enlist the services of a PPC management company, so that you can see a return on investment. Through PPC, you can get a whole lot of traffic to your site. This is why, if done properly, it is incredibly Read more [...]
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How to Figure out What Is Being Said about You Online

If you are a business owner, you know that being online is absolutely vital to your success. While the goal a few years back was simply to get online, the goal is now to make sure the online presence is a good one. You need to know how people see you, and whether that is actually how you want them to see you. This is not something you should just do on the side. Rather, online reputation management should be an integral part of your marketing strategy. What Is Online Reputation Management? Essentially, Read more [...]
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Give Your Company a Lift

Making sure that your building is fully and properly accessible means that you have to have a fully functioning elevator in place. You need to search for good elevator companies whose services you can enlist to install the elevator, and to maintain it over time. You have to make sure that the company you choose is experienced and has different options to choose from to suit your particular needs. After all, you need to make sure your visitors are actually able to enjoy the transportation system you Read more [...]
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Ideas For Starting A Small Business

Being a stay-at-home mom can be a way to save money as you won't need to use a daycare center for childcare. You will also be able to give your children the desired attention that they need before they go to school. However, there could be times when you might need extra money for an unexpected bill or to help with finances so that you can have more for the home. There are some home businesses that you can start with very little costs and that can prove to be lucrative if you know how to manage them Read more [...]
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Searching for an E-Commerce Solution: A Simple Yet Strategic Approach

Most business owners grapple with the question of what e-commerce solution will work best for them. From shopping carts to ePOS systems and everything in between, here are some factors to look at, questions to ask, and business solutions you should consider.   Have A Plan The simple act of formulating a plan will make the difference between staying in business and going out of business. You don’t need 100 pages of “how to” to be successful, but you do need to know what you’re Read more [...]
-New York, NY - 03/21/2013 - Design Industries Foundation Fighting AIDS 16th Annual "DINING BY DESIGN" Gala. DIFFA's Dining by Design New York GAla Dinner Honoring Isabel & Ruben Toledo and Rick Wolf. 


-PICTURED: Ralph Lauren Home
-PHOTO by: Marion Curtis/StarPix
-Filename: MC_00320.JPG
-Location: Pier 94

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Dining by Design: Exciting Ways to Set Up Your New Restaurant

New restaurants are important to the health of the dining industry. They bring freshness of purpose to the industry, and help keep established players on their toes. When you open a new restaurant, then, you aren't simply aiming to do well by yourself -- the industry depends on you for inspiration. It's more than the food When you open a new restaurant, it is rarely just the menu or the service that will be discussed by restaurant reviewers. The idea for restaurants is to sell an experience, Read more [...]
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Failure to Launch: How to Avoid Destructive Direct Mail Mistakes

If you're starting out with direct mail for the first time as a way to market your product, you can congratulate yourself on your perceptiveness. Far too many marketers today dismiss direct mail in favor of flashier alternatives such as email. Recognizing the potential of direct mail is only a start, though -- it's important to understand how to deploy the method to the best effect With email marketing, high-tech test methods such as analytics and A/B comparisons are always on the top of marketers' Read more [...]
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A Step By Step Guide To Starting Your First Law Firm

So, you’ve been thinking about a career in the legal profession, but you don’t know where to start. That’s not surprising considering you have no experience in either law or the business world. However, anyone can launch a law firm and make a killing if they follow the right processes. It might take a long time to achieve your dream if you are not already qualified. Even so, there are very few things standing in your way. Follow this guide to the letter, and you could have a successful business Read more [...]